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We were asked to develop the new brand identity for Feat. Produktion, including logo design and a dynamic key visual. Feat. Produktion works in the fields of theatre, dance music and performance. The visual identity is based on a simple but clean system, which works on all formats, both digital and analogue. The dynamic logo adapts to every given format and therefore frames the content in subtle way. The key visual is based on simple geometric shapes, including lines and circles. It was developed from the abstraction of different dance moves and then reassembled to compact compositions, which represent the ideas of the brand. The used colors are reduced to various shades of gray. This puts the focus on the form and creates a strong visual language for the brand.
Moby Digg
http://www.mobydigg.de